Content Targeting - Delivering the right knowledge to the right people
In today’s digital world, your employees are often busy, under pressure and may feel that they don’t have time to be distracted by lengthy blogs or other pieces of content unless they are directly relevant to their job role.
In order to combat this, your intranet needs to be able to engage your workforce on an individual level, providing employees with engaging content which allows them to be more efficient, without getting in the way of the organisational knowledge that they are seeking from your intranet.
This is where content targeting comes into play, allowing you to provide your communicators and content authors the tools they need to deliver their content to the right person every time, and to ensure that their content is engaging and relevant.
Content targeting can help you to save your employees time, because to them, knowing that the accurate, relevant information they need is already at their fingertips whenever they may need it is important and will ensure continued loyalty to your digital workplace. It can also allow you to ensure that individual pieces of content always reach the right people by targeting using teams, role grades, exact locations and regions.
Another benefit to utilising content targeting is that it allows you to create individual workplaces. By tailoring the content that each user sees, and by combining the categories that you use to do this, you create a highly personalised, tailored workplace for every employee in the organisation.
Invotra provides several product features which allow you to take full advantage of the benefits of content targeting:
Users are able to see all of the latest relevant activities and communications from colleagues, teams and groups, streamlined from the rest of the activity on your intranet.
Ensure the layout of your content matches the information you need to convey with our varied content types, to engage users and ensure your message is successfully understood.
Our content targeting allows information to be directed to each area of our staff directory, to teams, locations and role grades to areas of interest included on profiles.
Major central government departments and thousands of their users rely upon our Invotra intranet and portal services every day. If your current intranet is not fit-for-purpose, get in touch today and ask us for a free assessment and recommendation or click here to book a free demo.